{"id":1056,"date":"2026-04-21T11:00:53","date_gmt":"2026-04-21T14:00:53","guid":{"rendered":"https:\/\/jangada.online\/jangada-caucaia\/?p=1056"},"modified":"2026-04-21T11:00:53","modified_gmt":"2026-04-21T14:00:53","slug":"pequenos-negocios-no-ceara-se-mantem-estaveis-em-marco-segundo-o-ism","status":"publish","type":"post","link":"https:\/\/jangada.online\/jangada-caucaia\/2026\/04\/21\/pequenos-negocios-no-ceara-se-mantem-estaveis-em-marco-segundo-o-ism\/","title":{"rendered":"Pequenos neg\u00f3cios no Cear\u00e1 se mant\u00eam est\u00e1veis em mar\u00e7o, segundo o ISM"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1057\" src=\"https:\/\/jangada.online\/jangada-caucaia\/wp-content\/uploads\/sites\/8\/2026\/04\/image.png\" alt=\"\" width=\"993\" height=\"493\" srcset=\"https:\/\/jangada.online\/jangada-caucaia\/wp-content\/uploads\/sites\/8\/2026\/04\/image.png 993w, https:\/\/jangada.online\/jangada-caucaia\/wp-content\/uploads\/sites\/8\/2026\/04\/image-300x149.png 300w, https:\/\/jangada.online\/jangada-caucaia\/wp-content\/uploads\/sites\/8\/2026\/04\/image-768x381.png 768w\" sizes=\"(max-width: 993px) 100vw, 993px\" \/><\/p>\n<p style=\"text-align: center;\"><i>\u00cdndice SumUp varia 0,05% no m\u00eas e indica manuten\u00e7\u00e3o do n\u00edvel elevado de atividade econ\u00f4mica no estado<\/i><\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: justify;\">O \u00cdndice SumUp do Microempreendedor (ISM), desenvolvido pela SumUp, registrou estabilidade na atividade dos micro e pequenos neg\u00f3cios no Cear\u00e1 em mar\u00e7o de 2026. O indicador atingiu 170,74 pontos, com varia\u00e7\u00e3o positiva de 0,05% na compara\u00e7\u00e3o com o m\u00eas anterior.<\/div>\n<div><\/div>\n<div style=\"text-align: justify;\">&#8220;O resultado de mar\u00e7o indica uma acomoda\u00e7\u00e3o das vendas em um patamar elevado, ap\u00f3s um per\u00edodo de crescimento mais intenso&#8221;, afirma Lilian Parola, economista e diretora de Mercado de Capitais e Tesouraria da SumUp para a Am\u00e9rica Latina.<\/div>\n<div><\/div>\n<div style=\"text-align: justify;\">Segundo a economista, o desempenho refor\u00e7a a consist\u00eancia do mercado local. &#8220;Mesmo com a estabilidade no curto prazo, o Cear\u00e1 segue se destacando pelo n\u00edvel robusto de atividade, refletindo a for\u00e7a e a resili\u00eancia dos microempreendedores no estado.&#8221;<\/div>\n<div><\/div>\n<div><strong>Sobre o\u00a0ISM<\/strong><\/div>\n<div style=\"text-align: justify;\">O\u00a0ISM\u00a0\u00e9 calculado a partir de um m\u00e9todo econom\u00e9trico que considera fatores como sazonalidade, diferen\u00e7as demogr\u00e1ficas do pa\u00eds e participa\u00e7\u00e3o de cada estado no PIB, assim como o volume de vendas processadas pelos produtos da SumUp. O \u00edndice avalia o comportamento dos empreendedores atendidos pela empresa, mas a ampla distribui\u00e7\u00e3o geogr\u00e1fica destes clientes permite a mensura\u00e7\u00e3o da atividade econ\u00f4mica dos micro e pequenos empreendedores do Brasil como um todo.<\/div>\n<div><\/div>\n<div style=\"text-align: justify;\">A divulga\u00e7\u00e3o do \u00cdndice SumUp do Microempreendedor (ISM) \u00e9 uma contribui\u00e7\u00e3o da fintech para o pa\u00eds, com o intuito de ampliar o acesso \u00e0s informa\u00e7\u00f5es sobre a economia brasileira da base da pir\u00e2mide.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00cdndice SumUp varia 0,05% no m\u00eas e indica manuten\u00e7\u00e3o do n\u00edvel elevado de atividade econ\u00f4mica no estado<\/p>\n","protected":false},"author":2,"featured_media":1057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[38],"tags":[119],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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